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DiPasquale Moore Unveils New Brand Identity as It Looks to the Future


KANSAS CITY, MO., April 29, 2024 — DiPasquale Moore, one of the largest personal injury law firms in the country, is excited to unveil the next evolution of its brand. In recent months, the firm has been working with Kansas City advertising agency, Bernstein Rein, to develop a brand identity that captures their passion and positions them for growth nationally.

“Jason Moore and I started this firm over 10 years ago with one goal in mind…to help people in our community that have been injured get the justice and compensation they deserve. We made a commitment to always put their needs first and to hold the insurance companies accountable. Sticking to those ideals is why we’ve grown our practice year after year,” said Michael DiPasquale.

Along with a new visual identity package, the firm will also take its shorter moniker, “DM Law,” and incorporate it into the firm’s advertising and messaging. “We’ll still use ‘DiPasquale Moore’ but ‘DM Law’ is clean and easier to communicate. We think it will help us reach more people and communities in need as we grow,” says DiPasquale. Near term, the company plans to update and continue their “Mike’s Got This!” campaign that has become ubiquitous thanks to their large media campaigns and tens of thousands of clients they’ve helped over the years.

Founded in 2013 in Kansas City, Missouri, DiPasquale Moore has grown by leaps and bounds adding locations in Topeka, Columbia, St. Louis, Oklahoma City, and most recently, Wichita. With over 100 years of collective experience, the team is eager and ready to advocate for clients who have been affected by all types of personal injury accidents. The firm is acclaimed by the Multi-Million Dollar Advocates Forum, the National Trial Lawyers, and many other legal industry organizations around the country.


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